Feasibility of the Iphone Case Study Example | Topics and Well Written Essays - 1000 words

Feasibility of the Iph one - Case Study poserThis study on the phone and its markets and merchandising strategies, aims to understand just that.In order to understand the above, it is grave to thoroughly understand the previous launch of iPhone in the US and how the marketing strategies there transformed into sales. It is thus pertinent to answer the question on how the launch in UK affected the restless phone market. client behaviour and levels of customer acceptance of the product are also researched and studied here. Finally the important concepts of marketing that have pushed or prevented sales of the iphone have been covered. The proposal concludes with suggestions.Market condition and customer behaviour The mobile phone market in US is growing and in the terce quarter of 2007, sales were seen to pull ahead 38million units, an increase of 13% from the previous quarter. As per the NPD group, the increase of sales was noted at 47% as compared to last year. Among various smar tphones, iPhone reportedly sold approximately 525,000 phones (BBC News, 2007) within the first week of sales as per the Los Angles times. Market reviews later revealed that while the phone lived up to its hyped image of providing many attractions in one package, it performed ill in functioning as a basic phone. Dissatisfaction with other factors wish battery life, camera slaying and inability to play flash or Java were also reported.Competition The market statistics as per NPD were for third quarter as under,CompaniesSelling brandsMarket shareMotorolaMotorola RAZR V3, Motorola RAZR V3m, Motorola MOTOKRZR K1m, Motorola V323i/V325i31%LGLG VX8300, LG Chocolate VX8550/8500, LG VX530017%SamsungSamsung SGH-A70716%Nokia11%SanyoSanyo Katana II4%Market condition and customer behaviour in UK The iPhone was launched in Europe during the destination of the year in a 3G version, supposedly subsequently its poor performance in US markets as a phone. Statistics1 here reveal that 77% users do not use data services like picture and video messaging. Customer reviews for the iPhone have been both positive and negative. Competition European markets are dominate by Nokia, Motorola, Samsung and Sony.Apple and its IphoneAs per Steve Jobs, iPhone has scope to become the third main business for Apple after its iPod and Mac computer. The organization states that by the end of 2008, Apple hopes to sell ten million phones, and grab one percent share of the mobile phone market (Jobs, 2007). The iPhone combines in it a mobile phone and an iPod. With a wide screen and virtual keyboard, it has a new user interface. The instrument thus allows users to enjoy multimedia applications, Internet and much more content through its interface. The quad band phone uses GSM standards and comes with international capabilities. writings overviewBuzz marketing or word of mouth is ten times more effective than patsy or TV2 and more important today than anytime in the past (Hughes, 2004). As per Regi s McKenna, Word of mouth is probably the